Many years ago, I began my interior design career at a tiny commercial architecture firm. At the time, the firm was drowning with work. It was so bad that the firm hadn’t billed clients in four months. The owner of the firm was working an excessive number of hours and was exhausted. He was struggling to remember each project status. Read about his story and how a project management system helped get his firm moving in the right direction. Plus, 7 steps to help your interior design firm get started.
Do you dread giving reviews? Do you even have a system in place to review employees? I bet your employee dreads it just as much as you. Fortunately, it doesn’t have to be a nightmare. We are tackling the 5 reasons real-time feedback is crucial to growing your firm’s interior designers and 12 tips to build a feedback process that works.
Lately, I have been absolutely obsessed with how to get more work done. There are days that I work 12 hours to only feel like I got nothing done. Have you ever felt that way? Business processes can help you gain control of your business areas that continue to give you headaches and keep you up at night. In this article, we discuss business processes, why you need them, and how to identify essential processes.
Building a portfolio that sells your interior design skills may feel overwhelming, especially if you are a student without professional experience. You may be asking yourself what should be included, how it should be laid out, and what hiring managers will be looking for. In this article, we are giving you detailed information and helpful hints to get you started.
It is tough out there right now. I am hearing it from many students and recent graduates. That interior design degree that you worked so hard for is almost done. Unfortunately, the degree doesn’t guarantee you a job, and standing out among the other soon-to-be designers can be difficult, especially when jobs are scarce and competition is high. We put together a few tips to prep you for getting through a job or internship interview.
Today, we are talking about why it is essential to understand your client’s brand, how it affects your design, and tips on determining their brand even if they don’t know. Understanding the company or even personal brand before you begin designing their space will make you a better designer.
Why components over groups? It is the most common question I get from SketchUp beginners. This article answers that simple question and goes into more depth about why components are more beneficial than groups. Plus, we have a free SketchUp video tutorial on how to make components unique.
This has been one crazy time, but as businesses are getting back to somewhat normal, you may find the need for an intern. However, without networking, you may be wondering how to find an intern in today’s complicated world? We have put together 10 sources that you may not have considered.
Understanding the different elements of marketing can be frustrating for many interior designers. This article will help you understand brand marketing and how it can accelerate your interior design business. We break it down to help interior designers make the most out of building a brand.
As the only professional social media outlet and 260 million active users, LinkedIn is a great resource to find an interior design internship. This is step-by-step guide walks design students and emerging professionals through building a personal profile, building a network, and posting regularly.
Design schools can only teach so much content. Learning styles may impact what and how we learn. CEUs may fall short because our brain can’t retain information. In this article, we take a closer look at professional development for emerging professionals and how we can overcome these challenges.
With 3 arc tools in SketchUp Pro, the 2-point Arc is the easiest to learn and manipulate. In this quick SketchUp video training, I teach you how to use the 2-point Arc along a horizontal plane and a vertical plane.
This article discusses identifying and understanding the importance of company values and how these values playout throughout your branding efforts. From marketing to employee training, your company’s values are critical to successfully implementing a branding strategy.
Is your marketing working? How do you know? Marketing can fundamentally contribute to your interior design business growth, but if you don’t know how your marketing is performing, you waste your time and money.
It is time to create your interior design brand strategy. This article helps you get started with 6 elements to include. From developing values to updating your processes, we cover the main requirements you need to get started.
You may think branding is just logos and colors on your website, but it is so much more. Branding is critical to building a successful interior design business. This post gives you 10 must-ask questions to help you get started on developing a brand strategy.
Looking for an interior design internship isn’t easy, but the hard work you put into finding and completing an internship will jump-start your career. If you need help finding an interior design internship, these 8 ideas may help give you direction on finding a great opportunity.
We are jumping with excitement around here – well, not literally, as that would be weird. We have been working so hard to create our new “SketchUp for Beginners” online training course for interior designers that we can’t wait to share it with you. We are so excited that we are giving away the first module for free to anyone who signs up on our website.
In this quick video tutorial, I demonstrate how to export Jpegs of your SketchUp Model. Through SketchUp Pro, you can create different views, then export them to a Jpeg. Once you have your images downloaded, you can place them in a presentation or print for presentation boards. Perfect for showing off your designs.
Every semester I lecture and discuss branding with my commercial design students. In my opinion, branding is critical to understand from a company perspective and a client perspective. Unfortunately, most do not know what branding is or how it would affect a business or even design. This article discusses what branding is and how it affects your interior design business.
One of the most common mistakes SketchUp beginners make is accidentally deleting the face when creating geometry. In this quick educational video, you will learn what to do if you lose your face. It is a quick, easy fix. Plus, I give you three tips to help you with saving a face In SketchUp.
Every year, January 1st comes with the desire for a fresh start. But this year is definitely different. After what many would say was the worst year of their lives, we waked up on New Year’s Day with not just a longing but a need to see the good and possibilities that 2021 may bring. This article explores six tips on planning and achieving your 2021 goals for your interior design business.
In this educational how-to SketchUp Pro tutorial, you will learn how to add the Large Tool Set, as well as a brief overview of the tools available in the set. The Large Tool Set aligns to your modeling space's left and is convenient for grabbing tools quickly. Using the Large Tool Set can be much faster than going to the top toolbar and using the dropdowns.
In this educational how-to SketchUp Pro tutorial, you will learn through a brief demonstration folding geometry to create more masterful models. We added 4 tips to help you become a pro. This intermediate technique is useful for many different designs. We give you 10 ideas on what you can create using the folding geometry technique.
Our recent car buying experience got me thinking about how customer experience impacts purchasing decisions and, ultimately, a company's brand. As an interior designer, the experience you provide your customers reinforces your overall brand and your future revenue potential.
How to Rotate Materials in SketchUp Pro - Quick SketchUp Tutorial and Four tips on Rotating Materials
In this educational how-to SketchUp Pro tutorial, you will learn through a brief demonstration of rotating materials or textures to create the look you want. I also include 4 tips to help you with successfully rotating your materials in SketchUp.
In this article, we discuss why we give, the benefits we receive from giving, and share ideas on how you can give professionally without spending a dime.
In this educational SketchUp tutorial, you will learn how to add your section tools to your SketchUp toolbar, what each tool does, how to use axes to place a section, and how to move a section. Now, this tutorial is brief. This article covers four additional tips to help you even further.
In this educational SketchUp tutorial, you will learn how to create diagonal guidelines using the Protractor tool. Ideal for making angles that are not on axes, the protractor can help you create perfect, straight diagonal lines every time.
In this article, I discuss the trauma I endured and the five things that helped me get my head back in the business. I share my story hoping that others will feel they are not alone, and I hope what helped me might help someone else.
The old adage of it isn’t what you know, but who you know may still feel true in the interior design industry, making it hard for emerging designers and new design firms to find their place. Fortunately, the audience is vast, as are the endless opportunities available to designers. However, knowing how to find, develop, and cultivate a community of potential buyers may be the hardest part of your business.
Identifying your target audience isn’t always easy. Yet, most marketing podcasts and courses tell you to start with identify your target audience. Most go on to say that you need to know your audience thoroughly. These marketing sources are entirely correct; however, what happens when you don’t have the foggiest idea of how to go about identifying your audience, let alone understanding them. This article will discuss critical indicators that you need to consider when choosing a target audience.
You may remember when you were a student—the feeling of freedom, independence, and hope. You and your friends were going to conquer the world. You were going to design the most beautiful spaces featured on magazine covers across the globe. It was a fantastic feeling; I can still feel how invisible I felt.
Toward the end of every semester, interior design students will ask me if they need an internship. My answer is always yes. Here is why internships are so important to interior design students.
I absolutely love SketchUp Pro for its versatility with materials. In this free tutorial, I demonstrate how to add materials or textures to your SketchUp model. This video is ideal for SketchUp Pro beginners.
What is your personal brand? Not sure? In this post, we cover what is personal brand, how it is different than your company brand, and how to identify your brand and how to share your brand.
SketchUp Pro tags help you organize your model and change visibility as you work through the model. In this free tutorial, interior designers can learn how to add, delete, and combine tags for more efficient modeling.
I recently wrote a blog post on the five most common mistakes SketchUp beginners make when they first start learning the software. As with learning any software, there are common mistakes that we all make as we learn. As an instructor, I have experienced firsthand from my many interior design students the areas they get stuck when learning SketchUp. This list compiles five more common mistakes and how you can master while learning to design in SketchUp. Additionally, I have links to videos tutorials to help you better understand how to avoid these mistakes.
When first learning SketchUp, or any 3D modeling software for that matter, it can feel a bit overwhelming and frustrating. As I teach more and more students and professionals, I see the same SketchUp mistakes that beginners equally making. These are the things I am sure to over teach within my training programs.
I have a couple quick questions, were you just born a great interior designer? Probably not. Did you have someone mentor you? Along your career path, you have most like been influenced both good and bad by other designers. The truth is that designers aren’t just born brilliant, nor can design schools teach designers everything to be successful as a designer, which is why it is so important to mentor emerging designers.
Revit is by far the best drafting and 3D modeling software when it comes to collaboration. Using the central file capabilities, Revit allows multiple interior designers and architects to work in the same file, which adds an enormous amount of efficiencies. However, when you have multiple people working within the same file, you can also have overlap, work style struggles, and frustrations among your Revit users, especially between beginners and advanced users.
For some of us, social media is a huge entity that we know we need, but not sure why or how. It can feel very overwhelming. Social media is a great marketing tool for a design business, but where do you start. As I have written before, I liked using LinkedIn for marketing my business for several reasons. The primary reason is I can reach my audience with LinkedIn. In this post, I will show you how to create a company page on LinkedIn that will jump-start your marketing efforts.
I have been talking a lot about using LinkedIn to market your design business. The truth is, I love LinkedIn, and I have found a lot of value in promoting my brand and company using LinkedIn. I find my clients are available and willing to connect via LinkedIn whereas in other social channels, it is more of an uphill battle to reach my audience. With that said, I know it can feel overwhelming when you don’t know where to start. In a previous post, I suggested starting with your personal LinkedIn profile. My next suggestion is to start a LinkedIn company page.
It is January 14, do you know what this means? Many of us have stopped pursuing their New Year’s goals, according to researchers. We had good intentions of starting new habits, meeting new goals or just improving our situation on January 1. Unfortunately, by January 12, life gets in the way, and you lose all motivation. For those who are struggling to continue or need a little help refocusing on the goals you set, I have a few tips that can help you meet your 2020 goals. Nothing hard, I promise.
As the new year is upon us, decorations put away, and we are getting back into our routines, it is time to get serious about our personal growth goals. As interior designers, we tend to worry about everyone else, but not necessarily our personal growth.
Did you know that 80% of business to business social media leads come from LinkedIn? I bet you just thought LinkedIn was for recruiting. In this post, I am going to show how you can improve your LinkedIn profile so you can grow your design business and convert more connections to opportunities.
Do you have a stack of business cards you have collected from networking events? Are they collecting dust because you have no idea what to do with them? Before you throw them away, I am going to tell you how you can easily and quickly increase your LinkedIn reach using these cards. Here is how I increased my community and reconnected with everyone from vendors to potential customers.